Pay per click marketing is a paid search model used to build brand awareness, promote
brand offerings and gain immediate traction from specific audience segments. With PPC,
advertisers only pay each time a user clicks on the PPC ads — hence the name pay-per-click.
People usually think of Google PPC when hearing or talking about what is pay per click. But
pay-per-click goes beyond the Google search engine results pages (SERPs) and the Google
Display Network. Social media sites, such as YouTube, Facebook, Pinterest and LinkedIn, also
use the pay per click model.
PPC allows marketers to place ads strategically on a variety of online marketing platforms to
make their products and services highly visible to their target market. This means the
advertisements you see across the web are pay per click ads.